danah boyd about Facebook - and media
Part of what media learned long ago is that fear and salacious gossip sell papers. 4chan taught us that grotesque imagery and cute kittens work too. What this means online is that stories about child abductions, dangerous islands filled with snakes, and celebrity sex tape scandals are often the most clicked on, retweeted, favorited, etc. So an entire industry has emerged to produce crappy click bait content under the banner of “news.”
Guess what? When people are surrounded by fear-mongering news media, they get anxious. They fear the wrong things. Moral panics emerge. And yet, we as a society believe that it’s totally acceptable for news media — and its click bait brethren — to manipulate people’s emotions through the headlines they produce and the content they cover. And we generally accept that algorithmic curators are perfectly well within their right to prioritize that heavily clicked content over others, regardless of the psychological toll on individuals or the society. What makes their practice different? (Other than the fact that the media wouldn’t hold itself accountable for its own manipulative practices…)
Somehow, shrugging our shoulders and saying that we promoted content because it was popular is acceptable because those actors don’t voice that their intention is to manipulate your emotions so that you keep viewing their reporting and advertisements. And it’s also acceptable to manipulate people for advertising because that’s just business. But when researchers admit that they’re trying to learn if they can manipulate people’s emotions, they’re shunned. What this suggests is that the practice is acceptable, but admitting the intention and being transparent about the process is not.